https://kinescope.io/6cHGvdZWYiwahwFquG6MaS
As the brand was being launched, I worked with Zuny, VOO’s internet and streaming sub-brand, to build its entire social media identity from scratch. Over a 3-year collaboration, I defined the editorial strategy and produced daily content across Instagram, TikTok and Facebook.
The goal was to establish Zuny as a culturally relevant player for Gen Z audiences — with a voice that was bold, stylish and rooted in humour, trends and digital lifestyle.
https://kinescope.io/6ma5MGw4KCNYmPbc1BnmeR
https://kinescope.io/hZmAQVDSr7JkZVoQ1Yf5iD
https://kinescope.io/3EEenH6tvbMsHvCMxLzraU
https://kinescope.io/jxYnGq7uREyuYNUxUzDtzk
I managed every aspect of content production: creative concepts, copywriting, visuals, motion design, and content planning. I also supported the brand’s key activations, such as the Zuny Gaming Masters, a nationwide esports competition. The project combined long-term editorial thinking with reactive creation, building a consistent and recognizable digital presence for a young and fast-moving brand.
https://kinescope.io/jxxyrPdSLYbuyvcfudAhKj