For Gordon Finest Beers, I lead the creative development of social media content across platforms, producing daily posts aimed at a digitally engaged, trend-conscious audience. Building on the brand’s existing presence, the goal is to keep it top-of-mind through a mix of absurd humour, internet-savvy references, and visually unexpected storytelling.

My role covers the entire creative process — from editorial framing and concept ideation to copywriting, graphic design and video production. I also direct photo shoots and integrate AI-generated imagery to further expand the brand’s visual identity. The result is a bold, irreverent and ever-evolving social feed that matches Gordon’s distinctive, offbeat tone.

Back to homepage